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Colourfield Design - Paul McKenna - Portfolio

UX/UI Designer, Graphic Designer,  Illustrator, Photographer, Researcher ©2019

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User Experience (UX) Design ~ The Constant Conversation

Empathy is the start, the heart and the art of human-centred design. Getting to know the user through UX Design is the best way to solve problems and improve their experience and enjoyment of your product or service. UX Design in the early stages of product development can address potential issues and will save a great deal of time and money in the long run. Jakob Nielsen's* study concluded that testing with just five users can uncover 85% of usability issues. (*Nielsen Norman Group - Research-Based User Experience)

 

We use UX tools and methodologies to gather essential data about the user through:

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  • Strategic research 

  • Listening tours

  • Analytics 

  • Heuristic reviews 

  • Interviews 

  • Surveys

  • Heatmaps 

  • A/B testing 

  • Usability testing.

 

We use this understanding of the user to guide changes in a website, app or service. These can  include:

 

  • Wireframes

  • Prototypes

  • Process flows

  • Post build monitoring and testing

 

Understanding the user's needs, wants, pain points and joys can guide strategic changes to the website, app or service. This new-found knowledge of the user can lead to a valuable increase in customer engagement, sales and service. Start the conversation with us now...

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