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Colourfield Design - Paul McKenna - Portfolio

UX/UI Designer, Graphic Designer,  Illustrator, Photographer, Researcher ©2019

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User Experience (UX) Design ~ The Constant Conversation

User-centred, elegantly simple solutions will keep your customers coming back. UX Design is the best way to understand their needs, pain points and joys and directly engage them.


UX Design in the early stages of product development can address potential issues and will save a great deal of time and money in the long run. Jakob Nielsen's* study concluded that testing with just five users can uncover 85% of usability issues. (*Nielsen Norman Group - Research-Based User Experience)


We use UX tools and methodologies to gather essential data about the user through:


  • Strategic research 

  • Listening tours

  • Analytics 

  • Heuristic reviews 

  • Interviews 

  • Surveys

  • Heatmaps 

  • A/B testing 

  • Usability testing.


We use this understanding of the user to guide changes in a website, app or service. These can include:


  • Wireframes

  • Prototypes

  • Process flows

  • Post build monitoring and testing


Start the conversation with us now...

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